Macon Wealth

Philanthropic Projects

FareShare's Surplus Food Redistribution

FareShare's mission to fight hunger and tackle food waste in the UK resonates deeply with our values. We engaged with a prominent food & beverage supplier participating in FareShare's project, aiming to enhance the efficiency and effectiveness of their contribution to this vital initiative. Our goal was to optimise their supply chain processes, ensuring that surplus food reached those in need in the most effective and sustainable manner.

Our approach began with a thorough analysis of the supplier’s existing supply chain operations to identify bottlenecks and inefficiencies. We then developed a tailored strategy focusing on several key areas:

Inventory Management

We introduced advanced forecasting and inventory management techniques to reduce surplus production while ensuring that the potential for food donation was maximised.

Logistics Optimisation

Our team devised logistics strategies to streamline the collection and distribution of surplus food, reducing transit times and ensuring that perishable items reached their destinations promptly.

Stakeholder Collaboration

Recognising the importance of collaboration in the success of this initiative, we facilitated stronger partnerships between the supplier, FareShare, and other stakeholders involved in the redistribution process.

Sustainability Practices

We integrated sustainable practices into the supply chain, aligning the supplier's operations with environmental stewardship and social responsibility.

Impact and Legacy

The results of our collaboration were profoundly rewarding. The optimised supply chain processes led to a meaningful increase in the quantity of food successfully redistributed, directly contributing to FareShare's mission of combating food waste and hunger. Moreover, the project served as a model for other suppliers in the industry, inspiring a ripple effect of positive change across the sector.


Our work with FareShare's Surplus Food Redistribution project exemplifies Macon Wealth's dedication to harnessing our expertise for the greater good. We are proud to have played a role in this impactful initiative, and we continue to seek opportunities to contribute our skills to philanthropic causes, driving positive change in our community and beyond.

Hospitality Action's COVID-19 Emergency Appeal

Supporting Those Who Serve Us

We are passionate about using our expertise to support causes that make a tangible difference, in the hospitality sector. One of our notable involvements was with Hospitality Action's COVID-19 Emergency Appeal, a crucial initiative aimed at supporting hospitality workers adversely affected by the pandemic.

Our Role

Understanding the critical nature of the Emergency Appeal, our team at Macon Wealth was determined to contribute our strategic insights to amplify the initiative's impact. We provided comprehensive support to Hospitality Action, focusing on areas where our expertise could make the most significant difference: stakeholder engagement, fundraising, financial strategy, and beneficiary support.

Strategic Stakeholder Engagement

Comprehending the weight of a united front in times of crisis, we advised on enhancing stakeholder engagement strategies. Our approach included identifying key industry partners, designing communication plans to articulate the urgency and importance of the appeal, and fostering collaborations that amplified reach and impact.

Fundraising Strategy Enhancement

With our deep understanding of the business landscape, we provided strategic counsel on fundraising approaches, helping to broaden the appeal's funding sources. We suggested innovative fundraising strategies, engaged with potential corporate donors, and leveraged our networks to secure commitments that bolstered the initiative's financial foundation.

Financial Strategy and Governance

We offered guidance on financial strategies to ensure that the funds raised were allocated efficiently, maximising the support provided to beneficiaries. Our team advised on creating transparent and accountable financial frameworks, ensuring that donors had confidence in the management of their contributions and the direct impact on the lives of hospitality workers.

Beneficiary Support Systems

Understanding the urgent need for support among hospitality workers, we worked with Hospitality Action to optimise the process of identifying, assessing, and assisting beneficiaries. Our contributions included streamlining application processes, ensuring swift assistance delivery, and designing feedback mechanisms to continuously improve the support provided.

Our Impact

The collaboration with Hospitality Action's COVID-19 Emergency Appeal was a profoundly enriching experience for our team. We effectively lent our expertise in a time of need while witnessing the resilience and solidarity of the hospitality community. The success of the appeal was a testament to what can be achieved when industry knowledge is coupled with a commitment to making a difference.

Through our involvement, Macon Wealth demonstrated our unwavering dedication to the hospitality industry as consultants and active participants in its recovery and well-being. Our contribution to the COVID-19 Emergency Appeal is a pivotal chapter in our ongoing mission to use our skills and resources for the greater good, reflecting our core values of empathy, collaboration, and impactful action.